Who you'd actually be working with
I'm an independent technical consultant for mid-market e-commerce stores on Magento and Adobe Commerce - online, I'm known as Webmaster Ramos.
Here's what that looks like on a normal day: reading someone's codebase to figure out why checkout is slow, writing an audit report a CEO can act on without a translator, shipping a Magento extension, or benchmarking an AI tool to see whether it survives contact with production. Behind that: 20 years in development - 14 of them in Magento and e-commerce, the last two deep in AI, both applying it and writing it myself.
I don't run an agency. There is no account manager, no junior doing the actual work, no pitch deck. The person who reads your code is the person who writes the report and answers your questions.
The work is concrete. A major-version Magento upgrade for a B2B portal with 25+ custom modules and a heavily customised checkout. A fully interactive in-browser product configurator with server-side PDF generation for production. An AI moderation layer for user-submitted content - scoped to the actual risk area rather than applied platform-wide. The full write-ups are on the homepage.
What I sell is on the services page.
What I believe
You probably don't need another agency. You need clarity. Everything below follows from that.
Audit first, always. Before anyone spends implementation money, somebody independent should look at the store and put the problems in priority order. That's why every engagement starts with a fixed-price audit and a written report - not a sales call. Fixed price, fixed deliverable: you buy an outcome, not my calendar.
No replatforming by default. Most "we need to replatform" conversations are really architecture or performance problems wearing a bigger price tag. Replatforming is sometimes the right call - but it should lose the argument by default and win only on evidence. My job is often to help you avoid an expensive mistake, not to invoice one.
AI scoped to risk areas, not sprinkled platform-wide. The honest version of AI consulting includes the sentence "this is where AI won't pay off." I'd rather tell you that in an assessment than have you find out in production. When AI does make sense, it gets integrated into working systems - not used as an excuse to replace them.
Async, documented. A written intake questionnaire instead of a discovery call. A prioritised report you can act on - and hand to your team - instead of a meeting that leaves no record. Fewer meetings, better documents. It also means time zones rarely matter - I work in four languages (English, Spanish, Russian, Ukrainian), in writing first.
Tech stack
- E-commerce: Magento 2 / Adobe Commerce, Shopify
- Backend: PHP, Python, Node.js
- AI/ML: OpenAI, Claude, custom models
- Infrastructure: Docker, Terraform, AWS
The list matters less than what ships with it. The blog is where I show work: real benchmarks with real numbers, architecture case studies, and what agent-commerce actually means for merchants.
Elsewhere
Tell me about your store
If your store is slow, an AI vendor is pitching you something, or a big platform decision is on the table - tell me about it. Useful to include: store URL, current platform, team setup, and what feels blocked. I usually respond within 24 hours.
Or start with the free AI readiness check.
Frequently asked questions
Do you work alone or with a team?
Alone, by design. I'm an independent consultant - there's no agency behind the brand, no handoffs, no junior doing the analysis. What you read in the report is what I personally found in your store.
Do you only work with Magento?
Magento and Adobe Commerce are where my depth is, and that's deliberate - the audit methodology (performance, architecture, AI readiness) transfers to other platforms, but if you're looking for a generalist who "does everything," I'm the wrong hire.
How does an engagement start?
With a fixed-price audit, not a sales call. You fill in a written intake, I do the analysis, you get a PDF report with findings and prioritised recommendations. What happens next - advisory, implementation, or an internal handoff to your team - is your call.
Do you implement, or just advise?
Both. Audits produce a roadmap; for scoped projects - AI search, integrations, custom Magento modules - I can implement it. Where your team or agency does the build, I stay involved as a reviewer so the roadmap survives contact with reality.
What languages and time zones do you cover?
English first; also Spanish, Russian, and Ukrainian. Delivery is async and in writing, so time zone overlap rarely matters - you get documents, not meeting invites.