What types of businesses do you work with?

I work with mid-market online stores – primarily running Magento or Adobe Commerce – that are dealing with performance issues, platform decisions, or evaluating AI investments. I focus on stores that have technical complexity but don't have a dedicated in-house architect.

Do you do implementation work, or is this advisory only?

Primarily advisory. My work produces analysis, recommendations, and technical direction. For implementation, I can help scope the work and evaluate options, but execution stays with your team or a development partner.

What does a typical engagement look like?

It starts with an intro – you share context about your store, goals, and what feels blocked. I scope the work, carry out the audit or assessment, and deliver a PDF report with findings and prioritised recommendations. From there, you can continue with an ongoing advisory retainer or hand the work to your team.

What platforms do you specialise in?

Primarily Magento and Adobe Commerce. I also work on performance, architecture, and AI integration questions that apply across platforms.

Do you work with agencies or directly with store owners?

Both. Some engagements are directly with e-commerce directors or CTOs. Others are with agencies that need an independent technical perspective for their client.

What is the typical format of a deliverable?

A PDF report with findings, analysis, and prioritised recommendations. For assessments, this includes a risk inventory and go/no-go criteria. For audits, it includes a technical roadmap the team can act on directly.

I solve your store's technical problems and implement AI solutions

I help mid-market online stores fix bottlenecks, improve conversion, and evaluate AI opportunities – without replatforming or building an in-house AI team.

Get in touch GitHub

Webmaster Ramos – E-commerce & AI Consultant

Mid-market e-commerce
Independent advisor
Audit-first approach
Analysis + actionable roadmap
Async, text-first
Fixed-price proposals

You probably don't need another agency. You need clarity.

Store is slow, but nobody can show what to fix first
AI vendors are pitching tools – you need an honest ROI estimate
Platform migration or upgrade feels risky without an independent review
Search and product discovery underperform, root cause unclear
A major investment is on the table and you need a technical second opinion

Productized services

Performance & Architecture Audit

Best for: stores with slow performance or unclear technical priorities

Deliverable: Analysis + prioritised recommendations
AI Readiness Assessment

Best for: teams evaluating AI investments before committing budget

Deliverable: Analysis + recommended use cases + what to avoid
Magento / Adobe Commerce Advisory

Best for: one-time projects – platform upgrade, migration planning

Deliverable: Technical review + decision recommendations
AI Search & Discovery Consulting

Best for: stores where product discovery underperforms

Deliverable: Assessment + vendor shortlist + implementation guidance
Pre-investment Technical Review

Best for: companies evaluating a platform, codebase, or vendor before committing budget

Deliverable: Independent technical assessment + risk inventory + go/no-go criteria
Ongoing Technical Advisor

Best for: teams needing regular expert input without a full-time hire

Deliverable: Monthly async advisory, dedicated channel

Common situations I work on

Magento upgrade with heavily customised checkout

A B2B portal in the awards industry had built significant checkout functionality on top of Magento that didn't exist in the platform: modified discount flow, geography-based tax rules, multi-store coupon management. I led the architecture for a major version upgrade – auditing 25+ custom modules, migrating the production database, and keeping all custom behaviour intact.
Custom product configurator with production-ready PDF output

A mid-market e-commerce store needed a fully interactive in-browser product designer – SVG editing, image upload and cropping, icon search, multi-background variants per product option – integrated directly into the Magento cart with design recovery on return. Completed orders triggered server-side PDF generation for production. A separate module automatically calculated per-color surcharges by parsing the SVG output of the designer.
AI integration scoped to a specific risk area

A team wanted to introduce AI into their Magento workflow without replacing working systems. I designed a multi-provider content moderation layer – combining WebPurify and OpenAI – for customer-submitted content, with configurable detection strategy and encrypted key storage. The integration was scoped to the actual risk area rather than applied platform-wide.

How I work

Intro

Share context about your store, goals, and what feels blocked.
Discovery

Access, constraints, technical scope.
Analysis

Audit, evaluation, prioritisation.
Delivery

PDF report with findings and actionable recommendations.
Next step

Advisory retainer, implementation support, or internal handoff.

Tell me about your store, your bottlenecks, and what decision you need clarity on.

Get a grounded technical perspective before you invest in the wrong fix.

Start the conversation

Useful to include: store URL, current platform, team setup, and what feels blocked.

I solve your store's technical problems and implement AI solutions

You probably don't need another agency. You need clarity.

Productized services

Performance & Architecture Audit

AI Readiness Assessment

Magento / Adobe Commerce Advisory

AI Search & Discovery Consulting

Pre-investment Technical Review

Ongoing Technical Advisor

Common situations I work on

How I work

Intro

Discovery

Analysis

Delivery

Next step

Tell me about your store, your bottlenecks, and what decision you need clarity on.